Dreaming of running your own business but not sure where to start? Passionate about sharing amazing experiences with others? With our franchise, you don’t have to go it alone. We’ve already paved the way. now we’re inviting driven, passionate people like you to join a growing brand and take advantage of a blueprint that’s been tested, refined, and built to thrive. Let us share our business with you.

Our Brand is our business. We aim to share fun and deliciousness. In comes Willy, Willy Waffle; the face of our brand. Customers remember us. They remember the red truck, the waffle character, the crown, … It is so important for the complete picture to be remembered. Yes the waffles are unforgettable, but the total experience needs to be so too. This is what we take pride in. After all, since we focus on private events, we are a service company. We sell an experience; an unforgettable one.

We are  known by our bright red waffle trucks. They are designed to spark joy. But behind the wrap, there is a vehicle and kitchen deeply thought of to maximize efficiency. Our trucks are nice and small making them easy to drive, able to operate on small driveways at grad parties, but efficient enough to serve 120 students per hour at a big college. Pure food truck symphony. 

Our waffles… there is a dictionary of superlatives. Made out of Pearl Sugar infused dough, they are flavorful, just filling enough and just plain delicious. In addition, the topping options are endless. Customers get different combinations making the waffle their own identity. Not only delicious but an immense addition to the overall experience. It is not just another tasty burger or taco, but more so something the customer created and thinks of long after eating.

We have run food trucks for years and have done so nationwide. We have tried all the systems and processes, all the sales tactics, logistics, etc. Trying means failing, problems, and lost revenue. While still learning and constantly striving to be better, we are glad to say we have figured it out. Our systems are smooth, sales tactics are efficient, and revenue can be optimized. It is of countless value to be steered in the right direction when starting a new venture. That is something we are very proud to be able to do. Willy Waffle is always ready to help!

We believe in sharing. Our amazing business was started based on the idea of sharing authentic Belgian waffles with America. To this day, that is still what we are based on; sharing delicious waffles, amazing experiences, and incredibly fun waffle trucks with customers. Our approach to business and the food truck market as a whole is an open and friendly one. And now we want to share our brand, experience, and fun with others who are willing to experience our side of the transaction. If this is something for you, we would love to discuss our franchising options!